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Issue Date: Daily 'Dog - November 20, 2009


Bailey Gardiner Adds Three, Promotes One in Creative and Public Relations Departments
Creative agency Bailey Gardiner (www.baileygardiner.com) adds Erika DiProfio, Rich Parubrub and Stephanie Sweat to its team, in addition to promoting Callan Green to public relations junior account executive.

DiProfio, a previous BG employee, returns to the agency as public relations account supervisor after spending seven years at Garden Fresh Restaurant Corp, where she started and led the company's public relations department, launched the Kitchen Cabinet, Garden Fresh's brand ambassador program, and was the driving force behind its highly regarded social media presence.

With her experience building brands and managing integrated marketing campaigns at a national level, DiProfio will work on new business development and help lead BG's public relations department on accounts such as Electra Bicycle Company and Vet-Stem.

Parubrub brings to BG nearly 10 years of experience writing copy for national campaigns like Sealy TV — a Cannes Lions award-winning campaign. As senior copywriter Parubrub assists with concepting, naming and rebranding programs for Planned Parenthood of San Diego and Riverside Counties and San Diego Hospice. In addition, Parubrub writes copy for online, print, television, radio and out-of-home advertising campaigns for clients including Brookfield Homes, Pierce Education Properties and Hazard Center.

Sweat joins the public relations team as account coordinator after successfully completing a three-month internship with BG during the 2009 Del Mar Racetrack season. She supports the Seaport Village and Buzztime accounts, among others, with traditional and social media outreach.

In her new role as public relations junior account executive, Green continues to handle media relations for clients like Sè San Diego, helps lead the implementation of a social media program for San Diego Hospice and manages the BG blog.


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