| In the first known global outreach of its kind, the Commission on Public Relations Education (www.commpred.org) has issued its seminal report on public relations education in five additional languages — Arabic, Chinese, Portuguese, Russian and Spanish. In the report, "The Professional Bond," the Commission surveys the interaction between public relations education and practice for the 21st century. The report and the translations are available at www.commpred.org/report/ .
"With these translations, public relations education makes its debut on the world stage," said John Paluszek, APR , senior counsel, Ketchum Communications . "In creating this breakthrough in global communications education, we are indebted to Commission members who developed the standards and the volunteers who translated the report."
"Making 'The Professional Bond' available in these commonly–accessible languages is the first known mass communications education effort to share standards with faculty and students around the world," added Dr. Dean Kruckeberg, APR , professor of public relations, University of Northern Iowa . "Those standards, moreover, are informational rather than prescriptive, allowing for critical adaptation to different social, cultural and political environments to which they will be applied."
"The Professional Bond" explores the link of education and practice that is the hallmark of any profession. The report was developed to demonstrate, facilitate and encourage that link, and to set forth recommendations for excellence developed by a panel of distinguished educators and practitioners. The recommendations are not meant to be prescriptive, but instead are presented as objectives. In a larger context, they are guidelines for the development of public relations education, flexible enough to accommodate special circumstances and different cultures. |
