R/P Marketing Public Relations Selected for Donate Life Ohio Campaign
Second Chance Trust Fund has awarded R/P Marketing Public Relations (www.r-p.com) the Donate Life Ohio (DLO) campaign for the 2009-10 year. R/P will continue its relationship with Ohio's organ and tissue procurement organizations (OPOs) to create new and effective ways to get more Ohioans to join the state's organ and tissue donor registry.
For the past two years, R/P has led the marketing public relations efforts for this ongoing campaign, funded by Second Chance Trust Fund. DLO's initial goal was to gain 800,000 new donor registrations by 2011. Having already helped add more than half a million new names to the registry, R/P and DLO are on pace to not only meet, but exceed this goal.
"R/P is passionate about this project and excited to continue working with Donate Life Ohio," said Martha Vetter, president of R/P. "The need for organ and tissue donation increases daily, and the more registered donors we can help get, the more lives that will be saved. We are honored to partner with such a great cause."
Prior donor registry growth can be attributed to the Do it Now College Challenge and the Donate. Save 8. Do it Now! corporate campaign created by R/P. This year the agency will continue building on these past successes with a fresh campaign that will create buzz about the program and drive people to register.
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