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MEDIA TRAINING

JUST RELEASED! CD TRANSCRIPTS FROM BULLDOG REPORTER'S MEDIA RELATIONS SUMMIT 2009

Let The World's Top Media Experts Help You Advance Your Career And Increase Your Media Coverage

Media Relations 2009 CDsThis audio treasury from Bulldog Reporter's Media Relations Summit 2009 Conference will give you and your team an easy, inexpensive archive of valuable lessons from a diverse range of influential industry leaders.
If you weren't able to attend this year's conference in New York, you'll want to own every one of these session recordings. They're a convenient way to pack hours of wisdom and insights into your commute time — and they're economical, too.

If you did attend but weren't able to be in five places at once, you'll want to fill in what you missed — and share with colleagues some of your favorite presentations. These audio recordings are a great way to maximize your conference investment.

The media relations techniques offered on these CDs not only give you practical actionable solutions — they also bring you excitement and energy of the masters who spoke.

Each CD is only $15 — quite a value for an hour of an expert's time. Purchase the entire set of 48 sessions and save 30% — that's 48 sessions for only $495 — a savings of $210! Plus you get a free storage album with every order. To order by phone call 1-800-959-1059 or use the links below to order online.

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MASTER PRESS INTERVIEWS

Announcing Bulldog Reporter's Ultimate Media Training Workshop with TJ Walker

Social Media Bootcamp for PR ProfessionalsLearn to handle interviews with total confidence and powerful message focus. This one-day immersion training turns you into an interview master, giving you powerful techniques for dealing with even the toughest journalists—while remaining steadfastly on point. In just one day, world-renowned trainer TJ Walker will teach you how to deliver quotable sound bites every time you talk to the press, turn the tables on "gotcha" journalists, and look and sound great on TV. Best of all, TJ Walker gives you a treasury of training materials, so you can teach these techniques to all your top executives. Two workshop in New York City: July 10 and October 23. Get details at our workshop landing page or print out our 6-page brochure or call 1-800-959-1059.

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BULLDOG AWARDS

Announcing the 2009 Bulldog Award Winners for Excellence in Media Relations and Publicity!

Bulldog Reporter Awards 2009 Winners The best media relations campaigns of the year have been awarded! The Grand Prize winner in the Bulldog Awards for Excellence in Media Relations & Publicity was "Beyond Guantanamo: Rescue the Constitution" which won Gold Awards in two categories— Best Response to Breaking News and Best Issue/Cause Advocacy Campaign—and a Bronze Award in the Best Not-for-Profit/Association/Government Campaign category. This amazing campaign, which was produced by The Glover Park Group for The Center for Constitutional Rights, was successful in changing public opinion about the closing of Guantanamo Bay in Cuba. To see a list of the 85 Bulldog Award winners in 29 public relations categories—or to read a summary of each campaign, including the Grand Prize Winner—just use the buttons below. Deadline for the 2010 Bulldog Awards is December 31, 2009 (use the button below for complete entry information).
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SOCIAL MEDIA

New advanced guide to social media for PR: Dramatically boost your visibility through social networks, SEO, blogs, RSS feeds, YouTube and more

Take advantage of the wave of new PR 2.0 technologies that can vault brand and product visibility among top influencers with Bulldog Reporters special report, "Social Media PR Power Guide: A Busy PR Pro's Handbook for Visibility through Social Networks, Self Publishing and New Media!" This concise, 256-page guide gives you a complete overview of how you can start implementing search engine optimization, corporate blogging, corporate web video, RSS, podcasting and social media now. This essential handbook also includes a new media resources directory, a directory of top bloggers by industry, and revealing case studies in new media. Buy it now, and start taking advantage of these powerful new tools.

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MEDIA LIST

Media Directory

Only Media Pro lets you build precisely targeted lists—with Pitching Tips—for under $1,500!

Bulldog Reporter's new Media Pro lets you build laser-focused journalist contact and press release distribution lists instantly from our huge database of 12,000 U.S. media and more than 90,000 journalists—updated daily! To help increase your story-placement success, all your lists include Bulldog Reporter's legendary Pitching Tips—detailed intelligence on exactly what your target journalists cover and how they want to work with PR. Best of all, you'll only pay a fraction of the cost of expensive online media list services—just $1,495. You not only save money on your media lists, but you also increase your pitching success rate. To start a free 14-day trial, go to free registration or call Bill Beninghof at 1-877-215-7519.

Build Intelligent Media Lists…Instantly Online!

Bulldog Reporter's Media List Builder gives you the easiest, fastest, most inexpensive way to create a highly accurate custom media list: Our newly re-designed Media List Builder lets you go online right now at no cost, build your list, review and edit the list . . . then purchase the list, and receive it in an Excel format via email---all in a matter of minutes. Best of all, your list includes Bulldog's legendary Pitching Tips, to help you precisely target your efforts, especially if you want to follow your press release with a personalized pitch. To check out Media List Builder—and build a sample list at no cost—go there now.

PR CASE STUDIES

New from Bulldog Reporter!

Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"

If you only add one book to your professional library this year, make it "The Big Book." This collection of the best PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull "The Big Book" out before you plan any campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. "The Big Book" gives you in-depth outlines of 100 award-winning efforts that earned unparalleled media coverage. Get online details, print the flyer or call 1-800-959-1059 to order.

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PRESS RELEASE WRITING

Increase Your Media Placements

The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age

If you want to vault your writing to the "masters" level—and craft compelling news releases that rivet journalists' attention—plus dramatically increase your story placements in today's digital environment, we recommend Bulldog Reporter's concise new $99 handbook, "The Ultimate Press Release: How to Create Breakthrough Press Materials for the Digital Age." This treasury of inside writing tips, advanced distribution strategies and proven media placement strategies will transform all your releases into golden ink, air and online publicity. To get all the specifics on this powerful media relations training tool, just go to handbook details. Or order online or phone 1-800-959-1059.

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AUDIO CONFERENCES / WEBINARS


Media relations and PR skills from influential journalists and expert corporate communicators—keep you on the leading edge

Take part in live audio conferences and webinars . . . or attend on your schedule—on demand

To update and sharpen your team's PR practices, Bulldog Reporter's PR University presents scores of high-level professional development events every year. These audio conferences and webinars—Meet the Editors, Masters Classes, Bootcamp Workshops and Executive Roundtables—allow you to learn about the hottest PR issues, skills and media targets from the comfort of your office.

Attend these events live . . . or order CDs or MP3 downloads and take part when the timing suits you.

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Please click here for video about PRU

MEDIA NEWS

Business

Play Up Viewer Service Angles for Fox Business Network Guest Airplay

To find a place for your business news on Fox Business Network, highlight the service angle for viewers when pitching info affecting the market, economy, business or business legislation. "My show covers the market hours for FBN," says booking producer Shannan Siemens. "It differs from other TV business coverage in that it brings business news to a broader audience and focuses on news the viewer can use to better understand their part in the economy and how business news affects them." In addition to breaking news and hard business stories, she accepts fun and non-traditional business stories...

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PUBLIC RELATIONS NEWS

Daily Online Service

Stay on top of hot news, trends and opinions with the best-read trade journal in the PR industry

Free subscription: Receive Bulldog Reporter's Daily ‘Dog every business day. Get free email delivery of the Daily ‘Dog, and receive a refreshing burst of breaking news, outspoken opinion, successful media relations techniques, hot PR technology, PR job listings, thought leadership, PR's most popular blogs and a fertile source of white papers, webinars and PR training opportunities. Join the 50,000 public relations practitioners who already receive the ‘Dog every day . . . or you'll be in the doghouse.

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HEALTHCARE MEDIA NEWS

Daily Online Service

Start a trial subscription to Inside Health Media: See how it helps you place more stories in top business, trade, and consumer media

If you specialize in health, medical or fitness PR, we invite you to sign on for a test drive and a free trial to this amazing online healthcare media service. Just call 1-866-666-1198 or sign up online. Inside Health Media delivers breaking health media news, hot placement opps and a treasury of media relations intelligence every business day. You get a daily feed of all the news about health media and journalists, as well as a steady stream interviews with top editorial decision makers on how they want to work with health, medical and fitness PR pros. Best of all, your subscription gives you the industry's most complete health media research tool for checking contact information, target journalists, beat charts and pitching preferences for more than 4,900 editorial staff who cover your target markets. Call 1-866-666-1198 for a free trial subscription today or sign up online.

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Only Media Pro lets you build
precisely targeted lists—
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