Social Media PR 2.0: The Next Generation Handbook - Softcover
Social media PR is racing forward so fast---and its results are so powerful---we had to completely rewrite the book. It’s no longer just about tactics: Today's social media campaigns must be guided by battle-tested strategies that deliver results.To bring your team up to speed rapidly on the latest social media and interactive technologies, check out Bulldog Reporter’s hefty new 180-page handbook, "Social Media PR 2.0—The Next Generation Handbook: A Busy PR Pro’s Advanced Strategy Guide to Building More Visibility, Web Traffic, Customer Engagement and Evangelists." It puts wisdom of the brightest minds in social media PR at your fingertips—across the entire spectrum of strategies: Video, corporate blogs, media relations, search measurement and specific chapters on Facebook, Twitter, LinkedIn and YouTube.