Dear PR/Communications Professional:
If you're responsible for writing press releases---or you supervise people who write them---how happy are you with your media coverage and your search results? How would you like to improve both using the power of today's proven best practices for creating press materials in the digital era?
How would you like to ensure that all your releases are packed with compelling story elements guaranteed to rivet editors' attention? How would you like to use a set of rules for embedding your releases with words and links that consistently lift them to the top of search pages?
Most importantly, how would you like to take the guesswork out of writing press releases and start using techniques street-tested to boost your visibility in both traditional and digital media?
No question: Today's breathtaking communications technologies give you the power to push corporate messages to millions worldwide . . . but you can't do it with your father's old-style press release.
Old-style press releases aren't likely to cut it with journalists in traditional media anymore, either. Electronic distribution of press materials has made competition for their attention more brutal than ever. Your press releases have to be compellingly written just to stand a chance!
How can you learn these best practices, how can you teach them to your staff---quickly and efficiently? How can you make sure all your releases embody today's most powerful writing and digital techniques?
"BREAKTHROUGH PRESS RELEASES FOR THE DIGITAL AGE:
HOW TO WRITE PRESS RELEASES THAT SKYROCKET MEDIA COVERAGE AND SEARCH
VISIBILITY" ANSWERS THESE QUESTIONS AND MORE:
In short, this handbook is the most complete and up-to-date guide to writing a press release you'll find anywhere.
While "Breakthrough Press Releases for the Digital Age" is written for the less-experienced practitioner, veterans who want to come up to speed quickly on digital press release techniques---or who want a convenient teaching tool---will find it ideal.
Two things are clear:
First, to attract the attention of traditional journalists, your press releases need to pack a wallop content-wise, and they must be well written.
Second, to boost your visibility on the Internet---using SEO, news aggregators and social media---your press releases must embody techniques proven to harness these tools.
This book delivers today's best practices of disciplined press release technique. It's filled with practical strategies, techniques and proven principles that you and your people can---and should---put to work on your very next press release.
If you are ready to push your press release media pick up and online visibility to the next level---I urge you to follow the proven advice in "Breakthrough Press Releases for the Digital Age: How to Write Press Releases That Skyrocket Media Coverage and Search Visibility" today.
Here's how to get this indispensable resource: Just purchase your copy of Bulldog Reporter's "Breakthrough Press Releases for the Digital Age" right now by going to softcover or pdf or calling one of our Client Satisfaction Representatives at 1-800-959-1059.
Publisher, Bulldog Reporter
Want to see what specific topics are covered in "Breakthrough Press Releases for the Digital Age" before you purchase it? Just go to table of contents now.