SEO can seem like a cheap and easy way to push your press releases to the top of the search listings, but it's not as simple as it looks. Google, Bing and Yahoo constantly tweak their algorithms so you have to keep up with them, and besides, SEO is not a one-size-fits-all deal. Different audiences need different SEO strategy. To see how you can become or remain an SEO power user, join Bob Varettoni, Executive Director, Corporate Communications, Verizon, Warren Lee, SEO Manager, Adobe, Sally Falkow, President of Meritus Media and "The Leading Edge" blogger and Sarah Skerik, VP Social Media at PR Newswire/MultiVu.

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At some point to every organization there comes bad news. Layoffs, financial shortfalls, cutbacks—whatever form it takes, wouldn't you want to be ready now with a confident and focused response that addresses the problem head on, but still preserves your reputation? And who better to learn about crisis communications from than crisis master James Lukaszewski, president of The Lukaszewski Group Division of Risdall Public Relations? His years of front-line experience will help you ready yourself for the day Bad News strikes.

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If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!

Just about every journalist is on Twitter these days. Or they're using Facebook or Google+ or LinkedIn or some other social media. You may be spending a lot of time on social media sites with journalists as friends or reliable contacts, but are you using these valuable media contacts to get your stories placed and create buzz, or are you just sharing cat videos? You can learn to use these contacts to mutual advantage, but there is a fine art to approaching so you intrigue and don't repel. Join PR University and the President and Founder of Affect, Sandra Fathi, and learn up-to-the-minute methods how you can use social media to get coverage and generate buzz.

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NEW FROM BULLDOG REPORTER

Introducing "Breakthrough Press Releases for the Digital Age: How to Write Press Releases That Skyrocket Media Coverage and Search Visibility"—Download Now

If you want to ensure that your news releases deliver the powerful punch that rivets editors' attention, plus the magic elements that search engines love, make sure your releases follow the advice and rules you'll find in Bulldog Reporter's new handbook on writing press releases for the digital age. Discover how to pack your releases with compelling words and real news, how to use multimedia tools correctly, how to write for SEO, and how and when to use wire services—plus 10 danger signals of a bad release, 10 worst grammatical mistakes in press releases and 10 most misused words in PR. All staff members who write press releases should have a copy of this essential guide on their desks. Download Now!

PR and marketing success need good communication. And good communication must have good writing behind it. How valuable would it be to sharpen your writing skills and learn to write even better, more compelling releases and pitches? Join PR University's exclusive webinar that will show you how to write like an expert journalist. Come and pick the brains of our master panelists Don Bates, APR, Fellow PRSA; Assistant Clinical Professor, New York University, and Founding Director, Master's Degree Program in Strategic Public Relations, The George Washington University, Tom Hallman, Senior Writer (and Pulitzer Prize winner), The Oregonian, Ken O'Quinn, Corporate Writing Coach, Writing With Clarity, Nancy Brenner, CEO, Nancy Brenner Communications LLC and Laura Sturaitis, Executive Vice President, Media Services & Product Strategy, Business Wire, and take your skills to the next level.

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This year some 95 Bulldog Stars of PR Awards will be granted—more than ever before, more than any other competition for communications professionals and firms—honoring the best and brightest in our industry. Why should you enter? First, because the Bulldog Awards competition is the only one in the industry judged by working journalists—some of the most critical and objective communications practitioners and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Stars of PR Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other awards program for communications professionals. Third, entry is easy and inexpensive. For complete details, print out the six-page brochure

NEW FROM BULLDOG REPORTER!

Introducing Bulldog Reporter's "Treasury of Brilliant Digital/Social PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"

If you only add one book to your professional library this year, make it the "Treasury." This collection of the best digital/social PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull the "Treasury" out before you plan any digital/social campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. The "Treasury" gives you in-depth outlines of 100 award-winning digital/social PR efforts that earned unparalleled online visibility. Get online details, print the 2-page brochure or call 1-800-959-1059 to order.