April 19, 2014
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PR Biz Update

Reputation PR: Americans Less Likely to Say Vast Majority of Industries Are Honest and Trustworthy This Year—Many Want to See More Regulation

1/2/2014

Avoiding Common Email Marketing Mistakes: Bop Design IDs Key Errors to Avoid When Creating an Email Campaign—Namely Typos, Misspellings and Bad Grammar

1/2/2014

New Sustainability Research Reveals a Troubling Gap: 90 Percent of Execs Think Sustainability Is Essential—But Only About Half Are Addressing the Most Material Sustainability Issues They Face

12/31/2013

Winning New Business: 47% of Advertising Professionals Are Dissatisfied With the New Business Pitch Process, A Recent Study by Provoke Insights Finds

12/31/2013

Retail PR: The Multibillion Dollar Cost of Poor Customer Service—U.S. Businesses Lose $41 Billion a Year as Customers Fight Back, NewVoiceMedia Report Finds

12/30/2013

Women In Leadership: Silicon Valley 150 vs. The S&P 100—Fenwick Releases First Ever Survey Of Gender Diversity Analyzing 18 Years of Board and Executive Leadership Data

12/30/2013

Execs See Disconnect Between Strategy And Technology Within Their Organizations, New KPMG Survey Finds: Implementation of Mobile and Social Collaboration Tools Lags Behind Other Priorities

12/27/2013

Deen vs. Obama: New Harris Poll Uncovers Who Really Had the Worst 2013—Duck Dynasty and Chris Christie Come Out on Top for the Year

12/27/2013

Marketing Survey Finds 70% of Americans Believe Retailers Fake Holiday Discounts: Aggressive Pre-Christmas Sales Tactics Hurt Retailers' Credibility in 2014 and Beyond

12/26/2013

Women Have a Love-Hate Relationship with Technology and Social Media, New Real Simple/HuffPost Study Finds: Despite Widespread Reliance and Usage, Only 27% Say They are Addicted

12/26/2013

Marketing In the New Year: Constant Contact Predicts Big Data Insights Help Small Businesses Market Like Giants in 2014—Mobile Payments and Social Media Expansion Will Put Them On Par with Large Brands

12/24/2013

Companies in China Assess Content Marketing Trends and ROI Impact In New PR Newswire Survey: Greater Challenges Faced in Adapting to New Media Environment

12/24/2013

Cause Marketing Mandate: Retails Can Boost Sales By Touting Sustainability and Social Issues—Nearly 70% of Consumers Under Age 30 Consider Social Issues Before Buying, KPMG Study Finds

12/23/2013

Social Media and the Holiday Shopper: What Brands Need to Know—No Single Social Channel Wins Out, So Brands Must Reach All Social Media Outlets with Their Holiday Campaigns, New Research Finds

12/23/2013

New H&K Research Shows Companies Can Earn Public Trust by Better Communicating Efforts to Address Climate Change—Lack of Communications Prevents Many From Getting Credit

12/20/2013

Bad Behavior Threatens Holiday Sales, New Weber Research Finds: 61% of Americans Have Decided Not To Buy From A Company Again or Advised Others Not to Buy Products or Services Due To Incivility

12/20/2013

10 Trends That Will Shape Our World in 2014 and Beyond: New JWT Report Spotlights “The Age of Impatience,” “Raging Against the Machine” and “Mindful Living,” Among Other Trends

12/19/2013

Online Christmas Experiences Rated Higher Than In-Store: 1 in 4 Shoppers Feel Their Online Experience Improves During the Holidays, Study Finds—While Almost Half Think In-Store Experiences Worsen

12/19/2013

2013 State of Global Innovation Report Shows a Growing Corporate Focus on Innovation: Although Innovation Is Increasingly Led by the C-Suite, Organizations Still Struggle to Show Results

12/18/2013

Social Intelligence Will Enter Mainstream Marketing Processes and Become Key Driver of Big Data Decision Making in 2014, Visible Technologies Predicts In Its 2014 Social Intelligence Forecast

12/18/2013

Marketers Struggling to Deliver Fresh, Unique Content: New Survey Finds that Most Believe Content Curation Is an Important Part of Their Content Strategy—But They Don’t Share as Much as They Should

12/17/2013

Businesses Are Failing to See the Strategic Value of Mobility: New Study Finds 72% of CIOs Say the Current Cost vs. Reward Ratio of Implementing New Mobile Capabilities Into Applications Doesn't Stack Up

12/17/2013

Showrooming and Webrooming: A Tale of Two Trends—New Harris Poll Shows that Webrooming has Emerged as This Holiday Season’s Trend to Watch

12/16/2013

Booz & Company Identifies 15 Big Companies That Best Embody Success: The Most Successful Companies Hone in on a Few Differentiating Capabilities, as Opposed to Trying to Be OK at Everything

12/16/2013

Apple Products Leading in Multiple Consumer Electronics Categories This Holiday Season, Displacing Dell Desktops for the First Time: New Research Compares Brand Purchase Intentions

12/13/2013

"Made in the USA" Matters to Shoppers—Including Millennials: New Research from Perception Research Services Shows Consumers More Likely To Purchase American Goods

12/13/2013

Facebook Found To Be the Most Trusted Review Platform, New Large-Scale Study Reveals: Social Media Link Finds Three Fourths of Respondents Will Purchase After Seeing Fewer Than 10 Reviews

12/12/2013

Marketing to Millennials This Holiday Season—For College Students, Life Experiences Trump Brands, Discount Stores Win Their Wallets, And Gift Cards Are On Their Shopping Lists

12/12/2013

Omnichannel Obstacles: Retail Leaders Release Industry Insights From CMOs on Omnichannel Personalization—Marketing Monologue Misses the Mark, Study Finds

12/11/2013

Shoppers Find It More Invasive To Be Targeted In-Store Than Online This Holiday Season: New ISACA Study Finds Two Thirds of In-Store Shoppers Find Ad Targeting Invasive—Millennials Most Offended

12/11/2013

Mobile and Social Technologies Complicate B2B Sales Processes, New Research Shows: Business Decision-Makers Report Paying a 30-Percent Premium for Improved Customer Experiences

12/10/2013

Less Than Half of Companies Have a Long-Term Plan to Support Effective Use of the Employee Value Proposition, Towers Watson Study Finds—What Companies With the Best EVPs Do Differently

12/10/2013

Holiday PR: Santa Bets Big On A Big Data Holiday—McCann Unveils 'The Twelve Truths of Holiday Shopping' in Latest Global Survey, Which Reveals New Era of Predictive Gift-Giving


12/9/2013

Visibility is Destiny for Women in Business: New Weber Study Reveals that Women Who Speak at Conferences are More Likely to Sit on Boards and Be Acknowledged as Leaders

12/9/2013

Companies Build Consumer Brand Loyalty Through Simple Birthday Greetings and Special Incentives, New Fulcrum Survey Reveals—87 Percent of Consumers Report Increased Brand Loyalty

12/6/2013

Marketing to Women a Wise Move by Small Businesses Because Women Hold the Purse Strings, New Research From The Link Agency Finds—Women Are the Major Decision Makers on Most Purchases

12/6/2013

Companies Are Failing to Deliver an Omnichannel Customer Service, New Zendesk Study Reveals—Consumers Find that Support Lags Sales in Creating a Consistent Experience Across Channels

12/5/2013

CSR Now Part of Mainstream PR: Nearly One Third of Businesses Now Issue CSR and Sustainability Reports, New Grant Thornton Survey Reveals

12/5/2013

Internet Evolution: Social Networks Likely to Lose Their Grip on Brand/Consumer Conversations In the Wake of New “dot Brand” Web Domains, New Afilias Research Shows

12/4/2013

Holiday Retail PR: Marketers Tinker with Digital Strategies for Holidays, New BDO USA Study Finds—Marketing Budgets Level Off Amidst Modest Sales Outlook

12/4/2013

Over 90 Percent of U.S. Companies Are Changing Existing Business Models, New KPMG Study Finds: Transformation Pressures, Regulatory Compliance Burdens Lead Charge

12/3/2013

Black Friday 2013 Mobile Survey Unwraps Consumer Shopping Behaviors in Real Time: Study Reveals Shopping Safety Sentiment, Top Spending Categories and Opinions on Thanksgiving Day Store Openings

12/3/2013

Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research—Real-time, Human-Touch Proves Essential for Online Businesses

12/2/2013

Accomplishment, Pride and Self-Image are Top Motivators for Cyber Monday Shoppers, New Resonate Study Reveals—Brands Must Maximize Online Ad Campaigns and Promote Consumer Engagement

12/2/2013

Corporate Culture Is Critical to Business Success, Yet Mismanaged and Underleveraged, New Booz & Company Study Finds—Survey Examines Global Perceptions of Culture

11/27/2013

Holiday-Shopping PR 2013: Sales on Cyber Monday Should See Significant Growth, According to New CreditDonkey Survey—Online Sales Will Post Big Gains This November and December

11/27/2013

Marketers Say Word of Mouth Marketing Is More Effective than Traditional Marketing, New WOMMA Survey Finds—Difficulty Measuring Impact Is a Key Obstacle to Wider Use

11/26/2013

Majority Will Not Shop on Thanksgiving—And Think Less of Stores that Plan to Open, New Opinion Poll Shows: Respondents Respect Those Stores Remaining Closed and Will Reward Them with More Business

11/26/2013

Coal for Christmas: Americans Say Cable TV Holiday Ads Impacts Their Shopping—But Most Admit They Would Like to See More Scrooge-Like Themes in Ads, New Viamedia Study Finds

11/25/2013

Brand Loyalty: 93% of U.S. Consumers Are Loyal to Brick-and-Mortar Retailers Who Have Sales on Frequently Purchased Items, New Synqera Retail Survey Reveals

11/25/2013
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