July 25, 2014
Subscribe to the Daily 'Dog
PR Biz Update

Email Marketing Trends: Gmail Has the Most Engaged and Fastest-Growing User Base, New Yesmail Study Reveals—Users Account for More Than Two in Five New Subscribers in Marketing Databases

3/6/2014

Ad Targeting: 85% of U.S. Consumers Prefer Personalized Offers Reflecting Previously Purchased Shopping Habits, New Synqera Retail Survey Reveals

3/5/2014

PSA Misconceptions Debunked: New Connect360 Study Findings Show 75 Percent of PSAs Air During Waking Hours, With 25 Percent of Airings in Major Markets

3/5/2014

Web Privacy In the Spotlight: 79 Percent of Customers are Willing to Provide Personal Information To a “Trusted Brand,” New SDL Privacy Study Finds

3/4/2014

Influencer Marketing Strategies Getting Budget Love: 60% of Marketing and Communications Professionals Are Investing in Influencer Marketing, New Augure Study Reveals

3/4/2014

B2B Small-Business Marketers Are Becoming More Effective at Content Marketing: SMB Marketers Are More Likely to Have a Documented Content Strategy, New CMI Study Finds

3/3/2014

New Nielsen Study of Global Consumers Highlights Opportunities for Retailers, Brand Marketers and Service Providers to Better Meet Needs of Aging Consumers

3/3/2014

Forty-Eight Percent of Consumers Are Considered "Always-On," New Vivaldi Partners Group Study Reveals: Report Explores How Brands Can Best Reach Digital-Savvy, Multi-Screen Customers

2/28/2014

Millennial Shoppers More Likely to Embrace Non-Traditional Retail Environments, King Retail Solutions Report Finds: Trend of Store Category Blurring Appears Strong

2/28/2014

Half of Consumers Now Read Emails Only on Mobile Devices, New Yesmail Study Finds: E-Commerce on Mobile is Growing At a Faster Rate than Desktop E-Commerce

2/27/2014

How Can Brands Effectively Reach and Engage the Military Community Via Social Media? New MSB New Media Report Examines Methods for Reaching the Military Market

2/27/2014

Facebook Trumps Twitter, LinkedIn and YouTube as King of Non-Profit Social Media Platforms: New Virtual, Inc. Study Examines Characteristics and Practices of Non-Profit Organizations

2/26/2014

Mobile-Ad Reach Has Doubled, New Data Reveals: Latest Citrix Mobile Analytics Report and Consumer Survey Illustrates Attitudes and Impact of Ads, Gaming and Social Networking

2/26/2014

Customer Service PR: Are Your Customers Happy? It Depends Who You Ask—New Ricoh Study Finds Disparity Between Managers' and Employees' Views of Customer Service Capabilities

2/25/2014

Retail-PR Trends: Mobile "Showrooming" Now Mainstream in Automotive Retail—Study by Placed/Cars.com Reveals Influence of On-Lot Smartphone Research

2/25/2014

Brand Strength Becoming Increasingly Important for Sourcing Private Equity Deal Flow: New BackBay/PitchBook Study Finds Pickup in Firms Embracing Social Media

2/24/2014

Marketing Trends: Nearly 90% of Ad Agencies Are Interested in Social Media and Online Video, But a Majority Question the Value—Agencies Are Unable to Determine ROI of New Advertising Channels

2/24/2014

Location Is the New Currency of Marketing, New Report Reveals: Brand Advertisers Are Increasing the Use of Place-Based Media as Localization Trends Influence Ad Spending

2/21/2014

Cross-Channel Marketing: As Video Viewing Fragmentation Explodes Across Devices, YuMe and Interpret Tackle Measuring Elusive Multi-Platform Advertising Effectiveness

2/21/2014

Leadership Disconnect: Communication and Honesty Among Traits Most Desired—And Lacking—In Corporate Leaders, New ASQ Engineer Survey Finds

2/20/2014

Does Friending Equal Spending? Most Brands Are Not Prepared to Manage Customer Complaints in Social Media, New SMMU Study Reveals

2/20/2014

Latino Marketing: U.S. Hispanics Are Buying Products Online—But Not Necessarily Through Facebook, According to EC Hispanic Media’s Hispanic insights Report

2/19/2014

Auto Branding: Toyota, Ford, Honda and Chevrolet Dominate Consumer Reports 2014 Car-Brand Perception Survey, with Tesla and Subaru Gaining Ground

2/19/2014

New E-Score Study Reveals Rankings of America’s Top Brands and Provides Insight into Attributes of Each: Hershey’s, Starbucks, Apple, FedEx, Amazon, Disney and FedEx Top the Lists

2/18/2014

Most Consumers Ignore Online Ads, New Goo Technologies Study Finds: Survey Reveals How They Can Be Improved—And Which Types of Ads are Most Engaging

2/18/2014

New Study Shows Tangible Business Returns from Formalized Mobile Strategies: Business and IT Decision Makers Cite Measurable Benefits of Superior Planning and Execution of Mobility Programs

2/17/2014

Top Products in U.S. Hook Consumers on a Feeling: Windows 8, Twinkies and the iPhone 5C Top List of 2013’s Most Memorable Product Launches that Connect Emotionally with Consumers

2/17/2014

Leadership Stress: CEOs Feeling More Nervous as Accountability for Performance Mounts: Chief Execs Are Modifying Strategies to Deal with Increased Scrutiny, New Study Finds

2/14/2014

On This Valentine’s Day, Do Marketing and Sales Departments Have Irreconcilable Differences? New SAVO/BrightTALK Research Suggests So

2/14/2014

Marketing Priorities: Understanding Customer Interactions Across Channels Is a Top Marketing Challenge, According to New Research From Analyst Firm StrongView

2/13/2014

Media Trends: Brand Journalism Is a Growing Source for Reporters, New D S Simon Study Reveals: Online Media Staffers Turn to Brand Integration to Increase Revenue

2/13/2014

New Customer Loyalty Index Finds Apple Back On Top For Tablets and Smartphones: JetBlue, Nike, Twitter, Victoria's Secret and Panera Claim Category Leaders

2/12/2014

Getting Products on Consumers’ Shopping Lists: New Brand-Marketing Report Shows Importance of Experiential and Engagement Marketing

2/12/2014

Privacy Mandate: Three Times As Many Consumers Are Concerned About Companies Sharing Data Than Government Surveillance Programs, New TRUSTe Study Finds

2/11/2014

Tackling The Leadership-Preparedness Challenge: Bentley University Study Identifies Solutions For Millennials' Success In The Workplace

2/11/2014

B2B Marketers Expect Bigger 2014 Budgets, Results Of The Forrester/Business Marketing Association Joint Budget Study Reveal

2/10/2014

U.S. Consumers Feel Businesses Lead in Recognizing the Value of Listening to Feedback: New Survey Data Shows High Correlation Between Response to Feedback and Perception of Being Valued

2/10/2014

More U.S. Shoppers Plan to Buy from Stores—But Want the In-Store Shopping Experience to Match Convenience of Online, New Accenture Study Finds

2/7/2014

Technology Marketers Still a Long Way from Mastering the Science of Digital Marketing, New 2014 Digital Technology Marketing Priorities Report Finds

2/7/2014

While 75 Percent of Businesses Track What Consumers Say About Them Online, Reviews Are Still Not a Top Priority for Business Owners, New Academic Study Finds

2/6/2014

Cross-Channel Branding: Shoppers Will Expect More Mobile Content from Brands and Retailers in 2014, New Key Ring Research Finds

2/6/2014

Social Forecast: Facebook Use Will Decline in Five Years, While Twitter and Instagram Are Growing, Reports USC Annenberg Center for the Digital Future and Bovitz

2/5/2014

Some Say "Finally!" Significantly More Marketers Set To Increase 2014 Spending, New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead

2/5/2014

Customer Engagement, Enabled by a Unified Commerce Platform, is the New POS, New Survey from Boston Retail Partners Reveals

2/4/2014

Online Marketing: Consumers are Paying More Attention to Advertising in the Digital Space, New FordDirect Survey of Car Buyers Reports

2/4/2014

New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on Small and Mid-Size Business Customers—But Deficiencies in Data, Insights and Campaign Effectiveness

2/3/2014

New Research Reveals the Increasing Power of the “Digital Native”—Brands Battle Consumers for Marketing Credibility as Gen Yers and Millennials Increasingly Take Customer Service Opinions Online

2/3/2014

Social Marketing: 80% of Socially Active Small Businesses Will Increase or Maintain Advertising on Social Networks in 2014, New Ad-ology Study Reveals

1/31/2014

“Storytelling” Is the Biggest Fear When Presenting or Speaking In Public: New Study Details Fears and Needs of Business People Looking To Be Better Presenters and Public Speakers

1/31/2014

Big-Game Marketing: Ads Continue to Have Big Drawing Power on Super Bowl Sunday, New Gravity Six Alliance Study Finds—Over Half of Adults Will Watch As Much For the Ads as For the Game

1/30/2014
Sign Up for the Daily Dog
Syndicate content