July 28, 2014
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PR Biz Update

New Privacy Study Reveals Gen-X and Millennial Attitudes Surrounding Online Marketing Practices, Passwords, Personal Data and Email Snooping

3/7/2014

Marketers Report 26% Lift in Conversion Rates from Real-Time Marketing Activities: New Report Shows Majority of Marketers See Responsive Experiences as Important to Business Success

3/6/2014

Email Marketing Trends: Gmail Has the Most Engaged and Fastest-Growing User Base, New Yesmail Study Reveals—Users Account for More Than Two in Five New Subscribers in Marketing Databases

3/6/2014

Ad Targeting: 85% of U.S. Consumers Prefer Personalized Offers Reflecting Previously Purchased Shopping Habits, New Synqera Retail Survey Reveals

3/5/2014

PSA Misconceptions Debunked: New Connect360 Study Findings Show 75 Percent of PSAs Air During Waking Hours, With 25 Percent of Airings in Major Markets

3/5/2014

Web Privacy In the Spotlight: 79 Percent of Customers are Willing to Provide Personal Information To a “Trusted Brand,” New SDL Privacy Study Finds

3/4/2014

Influencer Marketing Strategies Getting Budget Love: 60% of Marketing and Communications Professionals Are Investing in Influencer Marketing, New Augure Study Reveals

3/4/2014

B2B Small-Business Marketers Are Becoming More Effective at Content Marketing: SMB Marketers Are More Likely to Have a Documented Content Strategy, New CMI Study Finds

3/3/2014

New Nielsen Study of Global Consumers Highlights Opportunities for Retailers, Brand Marketers and Service Providers to Better Meet Needs of Aging Consumers

3/3/2014

Forty-Eight Percent of Consumers Are Considered "Always-On," New Vivaldi Partners Group Study Reveals: Report Explores How Brands Can Best Reach Digital-Savvy, Multi-Screen Customers

2/28/2014

Millennial Shoppers More Likely to Embrace Non-Traditional Retail Environments, King Retail Solutions Report Finds: Trend of Store Category Blurring Appears Strong

2/28/2014

Half of Consumers Now Read Emails Only on Mobile Devices, New Yesmail Study Finds: E-Commerce on Mobile is Growing At a Faster Rate than Desktop E-Commerce

2/27/2014

How Can Brands Effectively Reach and Engage the Military Community Via Social Media? New MSB New Media Report Examines Methods for Reaching the Military Market

2/27/2014

Facebook Trumps Twitter, LinkedIn and YouTube as King of Non-Profit Social Media Platforms: New Virtual, Inc. Study Examines Characteristics and Practices of Non-Profit Organizations

2/26/2014

Mobile-Ad Reach Has Doubled, New Data Reveals: Latest Citrix Mobile Analytics Report and Consumer Survey Illustrates Attitudes and Impact of Ads, Gaming and Social Networking

2/26/2014

Customer Service PR: Are Your Customers Happy? It Depends Who You Ask—New Ricoh Study Finds Disparity Between Managers' and Employees' Views of Customer Service Capabilities

2/25/2014

Retail-PR Trends: Mobile "Showrooming" Now Mainstream in Automotive Retail—Study by Placed/Cars.com Reveals Influence of On-Lot Smartphone Research

2/25/2014

Brand Strength Becoming Increasingly Important for Sourcing Private Equity Deal Flow: New BackBay/PitchBook Study Finds Pickup in Firms Embracing Social Media

2/24/2014

Marketing Trends: Nearly 90% of Ad Agencies Are Interested in Social Media and Online Video, But a Majority Question the Value—Agencies Are Unable to Determine ROI of New Advertising Channels

2/24/2014

Location Is the New Currency of Marketing, New Report Reveals: Brand Advertisers Are Increasing the Use of Place-Based Media as Localization Trends Influence Ad Spending

2/21/2014

Cross-Channel Marketing: As Video Viewing Fragmentation Explodes Across Devices, YuMe and Interpret Tackle Measuring Elusive Multi-Platform Advertising Effectiveness

2/21/2014

Leadership Disconnect: Communication and Honesty Among Traits Most Desired—And Lacking—In Corporate Leaders, New ASQ Engineer Survey Finds

2/20/2014

Does Friending Equal Spending? Most Brands Are Not Prepared to Manage Customer Complaints in Social Media, New SMMU Study Reveals

2/20/2014

Latino Marketing: U.S. Hispanics Are Buying Products Online—But Not Necessarily Through Facebook, According to EC Hispanic Media’s Hispanic insights Report

2/19/2014

Auto Branding: Toyota, Ford, Honda and Chevrolet Dominate Consumer Reports 2014 Car-Brand Perception Survey, with Tesla and Subaru Gaining Ground

2/19/2014

New E-Score Study Reveals Rankings of America’s Top Brands and Provides Insight into Attributes of Each: Hershey’s, Starbucks, Apple, FedEx, Amazon, Disney and FedEx Top the Lists

2/18/2014

Most Consumers Ignore Online Ads, New Goo Technologies Study Finds: Survey Reveals How They Can Be Improved—And Which Types of Ads are Most Engaging

2/18/2014

New Study Shows Tangible Business Returns from Formalized Mobile Strategies: Business and IT Decision Makers Cite Measurable Benefits of Superior Planning and Execution of Mobility Programs

2/17/2014

Top Products in U.S. Hook Consumers on a Feeling: Windows 8, Twinkies and the iPhone 5C Top List of 2013’s Most Memorable Product Launches that Connect Emotionally with Consumers

2/17/2014

Leadership Stress: CEOs Feeling More Nervous as Accountability for Performance Mounts: Chief Execs Are Modifying Strategies to Deal with Increased Scrutiny, New Study Finds

2/14/2014

On This Valentine’s Day, Do Marketing and Sales Departments Have Irreconcilable Differences? New SAVO/BrightTALK Research Suggests So

2/14/2014

Marketing Priorities: Understanding Customer Interactions Across Channels Is a Top Marketing Challenge, According to New Research From Analyst Firm StrongView

2/13/2014

Media Trends: Brand Journalism Is a Growing Source for Reporters, New D S Simon Study Reveals: Online Media Staffers Turn to Brand Integration to Increase Revenue

2/13/2014

New Customer Loyalty Index Finds Apple Back On Top For Tablets and Smartphones: JetBlue, Nike, Twitter, Victoria's Secret and Panera Claim Category Leaders

2/12/2014

Getting Products on Consumers’ Shopping Lists: New Brand-Marketing Report Shows Importance of Experiential and Engagement Marketing

2/12/2014

Privacy Mandate: Three Times As Many Consumers Are Concerned About Companies Sharing Data Than Government Surveillance Programs, New TRUSTe Study Finds

2/11/2014

Tackling The Leadership-Preparedness Challenge: Bentley University Study Identifies Solutions For Millennials' Success In The Workplace

2/11/2014

B2B Marketers Expect Bigger 2014 Budgets, Results Of The Forrester/Business Marketing Association Joint Budget Study Reveal

2/10/2014

U.S. Consumers Feel Businesses Lead in Recognizing the Value of Listening to Feedback: New Survey Data Shows High Correlation Between Response to Feedback and Perception of Being Valued

2/10/2014

More U.S. Shoppers Plan to Buy from Stores—But Want the In-Store Shopping Experience to Match Convenience of Online, New Accenture Study Finds

2/7/2014

Technology Marketers Still a Long Way from Mastering the Science of Digital Marketing, New 2014 Digital Technology Marketing Priorities Report Finds

2/7/2014

While 75 Percent of Businesses Track What Consumers Say About Them Online, Reviews Are Still Not a Top Priority for Business Owners, New Academic Study Finds

2/6/2014

Cross-Channel Branding: Shoppers Will Expect More Mobile Content from Brands and Retailers in 2014, New Key Ring Research Finds

2/6/2014

Social Forecast: Facebook Use Will Decline in Five Years, While Twitter and Instagram Are Growing, Reports USC Annenberg Center for the Digital Future and Bovitz

2/5/2014

Some Say "Finally!" Significantly More Marketers Set To Increase 2014 Spending, New RSW/US Study Finds: Report Leaves Marketing Agencies Feeling Great About Year Ahead

2/5/2014

Customer Engagement, Enabled by a Unified Commerce Platform, is the New POS, New Survey from Boston Retail Partners Reveals

2/4/2014

Online Marketing: Consumers are Paying More Attention to Advertising in the Digital Space, New FordDirect Survey of Car Buyers Reports

2/4/2014

New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on Small and Mid-Size Business Customers—But Deficiencies in Data, Insights and Campaign Effectiveness

2/3/2014

New Research Reveals the Increasing Power of the “Digital Native”—Brands Battle Consumers for Marketing Credibility as Gen Yers and Millennials Increasingly Take Customer Service Opinions Online

2/3/2014

Social Marketing: 80% of Socially Active Small Businesses Will Increase or Maintain Advertising on Social Networks in 2014, New Ad-ology Study Reveals

1/31/2014
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