April 20, 2014
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PR Biz Update

Personalization Improves Digital Advertising's Ability to Influence and Convert Consumers, New Study Shows: 70 Percent of Consumers Are Comfortable Receiving Targeted Ads and Content

11/22/2013

Holiday-Retail PR: More Consumers Shopping Mobile and Local, New Deloitte Holiday Survey Finds—Two Thirds of Americans Plan to Shop Small Businesses or Independent Retailers

11/22/2013

Most Online Retailers Miss Opportunities to Use Site Search for Improving the ROI of Marketing Campaigns—Despite Site Search Being One of the Top Three Priorities for 2014, New SLI Systems Study Shows

11/21/2013

Facebook Marketing: Social Giant Emerges As a Mainstream Advertising Channel, With Almost Half of Newsfeed Advertising Reaching Target Demographic, Report Finds

11/21/2013

Enterprises Get Failing Grades in CMO Council Scorecard of Customer Sales Intelligence: New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning

11/20/2013

92 Percent of Nonprofits Use Content Marketing, New CMI/Blackbaud Research Shows: In-Person Events and Facebook Top the List of Content Distribution Sources

11/20/2013

New Study Shows Huge Disconnect Between What Marketers Need From Their Data and What They Are Getting: Half of Marketers Are at a Loss When It Comes to Determining ROI

11/19/2013

What Do Millennial Women See as the Top Source of Inspiration for Fashion Purchases? It’s Not Facebook—WOM, Blogs and Message Boards More Impactful, Netbase Finds

11/19/2013

Critical Factors In Brand Success Revealed in New Study From Havas Worldwide: Combination of Trust and Dynamism Needed to Win Loyalty of Digitally Empowered Consumers

11/18/2013

Website Marketing: 57% of Digital Consumers Say Websites are Getting Better, New Kentico Digital Experience Survey Finds—Design, Functionality and Content Have Improved Over Last 5 Years

11/18/2013

Nearly Half of Americans Think Companies Aren’t Acting in Line with Their Values: New H+K Study Finds Consumers Demand Alignment of an Organization’s Brand, Reputation and Behavior

11/15/2013

Web Ad Validation: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation. According to New Zogby Analytics Study

11/15/2013

Consumers Speak Out On “Christmas Creep”: Hey Retailers, Work On Your Cyber Monday Savvy This November Instead of Decorating For Christmas Before Thanksgiving

11/14/2013

Organizations Are Demanding More from Speakers, According To New Speaking-Industry Trends Report from Tagoras and Velvet Chainsaw

11/14/2013

Digital-PR Drag: People Are Increasingly Frustrated With Digital Experiences, and Walk Away With Negative Brand Perception, New EffectiveUI Study Finds

11/13/2013

Brick-and-Mortar Blues: 72% of Black Friday Shoppers Will do Some or All of Their Shopping Online: New Research Predicts Online Deals Will Trump Doorbusters This Year

11/13/2013

Marketing, Advertising and Communications Industries Are Being Shaped By Multicultural Boom: AHAA Releases Preliminary Findings on Emergence of "Total Market" Approach

11/12/2013

Mobile Will Reduce Consumer Holiday-Shopping Timeframe—And Overall Spend: New Brand Keys Study Predicts Five Percent Decrease in Holiday Retail Sales

11/12/2013

Affluent Consumers Will Be Holiday Lightweights This Year, Unity Marketing Predicts: Latest Luxury Tracking Study Finds the "Heavy-Lifting" Top 20% of U.S. Consumers Cautious About Q4 Spending

11/11/2013

Dawn of the “Disruptive CIO” Creates New Opportunities for U.S. Marketers: New March Communications Research Reveals a New Breed of IT Decision Makers

11/11/2013

Teens Have a Strong Influence On Household Purchase Decisions: Six Out of 10 Moms Have Changed a Recent Purchase Decision Because of Daughter’s Opinion, Leedy & Associates Study Finds

11/8/2013

Big Data Priorities for 2014 Revealed In New Pentaho/EMA Study: Data Blending, Real-Time Queries, Free-Form Search and Predictive Analytics Top Priorities for Active Big Data Deployments

11/8/2013

New Study Exposes Gap Between Customer Expectations and Mobile Service from Businesses: 91% of Consumers Want More Control Over the Service Experience, Contact Solutions Finds

11/7/2013

76 Percent of Businesses Expect Personalized Digital Marketing From B2B Brands, New Pardot Research Finds: Study Examines Transforming Lead Generation Through Marketing Automation

11/7/2013

More Than 2/3 of Marketing & IT Leaders Report Being "More Effective" Due to Collaboration—Yet Less Than 1/3 Report Collaborating "Frequently,” New Oracle Study Reveals

11/6/2013

Moms with Young Kids Are Two Times More Likely to Visit and Participate on Social Media Sites: Experian Analysis Finds Dramatic Behavioral and Attitudinal Differences In Sector

11/6/2013

Consumers Will Punish Brands That Fail to Respond on Twitter Quickly: New Lithium Study Uncovers Opportunities for Brands that Meet Soaring Consumer Expectations

11/5/2013

Web Marketing In Focus: New Digital Advertising Study’s Analytical Insights Reveal Significant Lag Time in Click-Throughs Due to a Different Response to Ads of Interest

11/5/2013

Social Snafu: New Academic Study Reveals Job Applicants Are Wary of Companies That Recruit on Facebook—Social-Screening Companies Seen As Unfair

11/4/2013

Privacy PR: Two Thirds of U.S. Adults Would Not Return to a Business Where Their Personal Information was Stolen, New Cintas Study Finds

11/4/2013

PR Across the Pond: Lack of Communication Between Businesses and Their Customers In the UK Indicates Customers Believe that Businesses “Just Don't Care,” Rapide Study Finds

11/4/2013

Millennials Are About to Outspend the Baby Boomer, New Berglass + Associates and WWD Study Finds: Are Retailers Underestimating the Young Customer and the Reasons They Buy Products?

11/1/2013

Navigating the Digital Future: Apple and Google Top Most Innovative List Again In Booz & Company R&D Study—Report Explores Which Digital Innovation Tools Really Make a Difference

11/1/2013

More Than Half of All Marketers to Spend More on Retargeting Next Year, New Chango/Digiday Study Finds: Lack of Retargeting Integration and Transparency Remain a Barrier for Some

11/1/2013

New CMO Index Finds Marketers Feeling Optimistic: Forbes Insights and Global Ad Agency gyro Launch Quarterly Temperature Check of Top Marketing Execs

10/31/2013

New Benchmark Study Reveals the Barriers to Data-Driven Marketing: Report Highlights the Need for Better Accuracy and Predictability for More Effective Lead Scoring

10/31/2013

Marketing Insights: The Majority of Companies Rely on Open-Ended Comments Instead of Real-Time Analytics for Sales Insights, New SAVO Study Finds

10/31/2013

Marketing Insights: Millennials Want it All—Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says New FordDirect Survey

10/30/2013

Are Dads the New Mom? When it Comes to Household Purchasing Decisions, Dads Are Not as Involved These Days As Some Think, New Child’s Play Study Finds

10/30/2013

Big Data Gives Marketers a Demonstrable Edge, Says New Study by Forbes Insights—Better Use Of Data Means Marketers Are More Likely To Exceed Their Goals

10/30/2013

The World's Biggest Brands Are Small Potatoes on YouTube: Only 74 Brands Rank Among the Top 5,000 YouTube Publishers, According To New Touchstorm Video Index

10/29/2013

Businesses Must Adapt Their Customer PR or Perish: 90% of Organizations Are Putting Their Futures at Risk by Not Adapting to Customers, New Ovum Research Reveals

10/29/2013

The Retail Industry Needs to “Lean In” to Women’s Leadership, New Network of Executive Women Study Says: Women Can Lead the Way To a More Collaborative and Inclusive Workplace

10/29/2013

Companies and Consumers (Mostly) See Eye-to-Eye on Data and Privacy, Says New Forbes Insights Report—But Execs May Be Mischaracterizing and Overstating Customer Angst

10/28/2013

Different Strokes: More Female Small Business Owners Are Looking To Grow, While More Men Seek To Maintain—Women View Social Media As a Major Contributor To Business Success

10/28/2013

WOM Trends: Most "Talkative" Cities Revealed In New Keller Fay Word-of-Mouth Marketing Study—Houston Ranked #1, Jacksonville #2 and Miami #3

10/28/2013

The Future of Technology May Be Determined by Millennial Malaise, Female Fans and Affluent Data Altruists: New Intel Research Reveals Changing Tech Advocates and Attitudes

10/25/2013

Retail PR: U.S. “Switching Economy” Puts Up To $1.3 Trillion of Revenue Up for Grabs for Companies Offering Superior Customer Experiences, New Accenture Research Finds

10/25/2013

Big Marketing Ideas for Small Businesses: Consumers Expect Better and More Personal Service From Small Shops—Tips For Staying Connected and Keeping Customers Engaged

10/25/2013

Hashtag Enlightenment: 1 in 4 of Baby Boomers Believe "Hashtags" Should Be Taught in Schools, According to Recent Google Survey on Social Media Grammar and Punctuation

10/24/2013
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