If you’re grappling with how to measure the effectiveness of your social media programs, you’re not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle . . . and how can I measure the results, so I can prove the value of my social media efforts to management? The good news: The industry’s leading social media measurement expert Katie Paine has developed a five-step process for crafting easy-to-understand objectives and metrics for measuring the success of social media programs. This exclusive 90-minute webinar will show you precisely how to use the latest social media metrics to measure your online marketing success. Be sure to register for this event guaranteed to give you the tools, strategies and methodologies that are the most productive ways to ensure social media success.