February 10, 2012

Arena North America and SKINS International Select French/West/Vaughan

French/West/Vaughan (FWV; www.fwv-us.com) has been chosen by two globally-recognized athletic brands, Arena North America and SKINS International, as public relations agency of record for each.

FWV is partnering with swimming brand Arena North America to enhance awareness of its line of high-performance swimwear. Janet Evans, a four-time Olympic champion, recently signed an endorsement agreement with the brand. Evans will act as ambassador for both Arena and the Arena-sponsored SwimAmerica program.

"We're excited to be expanding our presence in the U.S. market with a high-caliber agency like FWV that truly understands swimming and the world of sports," said Tim McCool, vice president of Arena North America. "FWV's expertise in working with swim brands and high-profile athletes will be invaluable to the entire Arena team, as we prepare for this summer's Olympic Games." FWV has previously handled public relations and marketing assignments for both the Speedo and Jantzen swimwear brands.

FWV will also be providing PR support for the athletic apparel brand, SKINS International. In addition to fitness enthusiasts, the brand is worn by top-tier athletes around the world.