February 10, 2012

Calysto Communications Announces Plans to Attend Mobile World Congress 2012 to Support Global PR for Clients

Calysto Communications (www.calysto.com), a social and traditional PR firm specializing in communications technologies, announced it will support several clients at Mobile World Congress 2012, which kicks off at the end of this month.

Calysto will assist several communications industry clients that are making announcements and exhibiting at the show. Calysto is helping its clients implement cost-effective PR, media relations and social media strategies that maximize the return on their Mobile World Congress marketing investment.

"Today, companies both large and small are conducting business worldwide, and that's why Calysto offers a comprehensive suite of social media and public relations services that meet the global needs of companies of all sizes," said Laura Borgstede, Calysto's CEO. "Calysto not only manages the international PR program for clients, it also gives clients the flexibility to pick and choose which specific countries or geographic regions they want to reach – and to target them on either a project or a recurring basis. The way we work is unique. No retainers."

Mobile World Congress takes place February 27 – March 1, 2012 in Barcelona, Spain. Calysto will be present at the event not only to support clients but to keep industry players informed of the buzz at the show by tweeting from the show floor. After the show, Calysto will provide additional insight into the event via its PR Vibes blog/newsletter.

"Calysto has been attending the Mobile World Congress show and covering it in its PR Vibes™ newsletter for more than a decade now – even when it was still called GSM World Congress. We've helped hundreds of clients determine the best PR strategy to get their message heard above the noise generated by this massive show," Borgstede said. "Our experience – and the insight we gain by publishing PR Vibes – are two key reasons that Calysto is uniquely qualified to help its clients invest their PR and marketing dollars where they'll deliver the best ROI."