February 10, 2012

MediKeeper Selects Arketi Group for Marketing Engagement

Arketi Group (www.arketi.com), a high-tech business-to-business public relations and digital marketing firm, has been chosen by MediKeeper, a leading health information integration company, to lead strategic marketing initiatives.

"We found that we needed expert assistance aligning marketing strategies with our sales objectives," said Jason Peoples, senior vice president of MediKeeper. "We engaged Arketi Group because of their proven ability to deliver measurable results that consistently exceed expectations."

Arketi will be handling event marketing, email marketing, social media and public relations for MediKeeper. Arketi's work will help the company target public and private employers, employee benefit and wellness vendors, and health care providers.

"MediKeeper's solutions significantly enhance the ROI from health and wellness programs," said Ann Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. "It is energizing to be involved in healthcare information technology focused on this critical level of communication and information dissemination."