Two new clients have chosen Maccabee (www.maccabee.com) as their public relations and social media marketing agency to provide media relations, corporate and internal communications counsel. New clients include:

  • Jostens, the Minneapolis-based national producer of class rings, diplomas, yearbooks and photo books for high schools and other groups;
  • PsyBar, an Edina, MN-based company offering forensic psychological/psychiatric consultation, hiring counsel, threat-of-violence and fitness-for-duty evaluations for employers

MWW (www.mww.com) announced that it has been hired as public relations agency of record by Melbourne-based Swisse Wellness, Australia's leading multivitamin brand. As agency of record, MWW's health and wellness practice will provide North American market insights, strategic counsel and develop a national communications campaign for the U.S. launch of Swisse Wellness.

"Swisse Wellness is a dynamic brand with an entrepreneurial culture, distinct style and a passion for helping people live happier and be healthier. It's an honor to be part of the Swisse team and to work with them to launch and market their products, promote the Swisse brand and advance their mission of wellness across the U.S.," said...

The Public Relations Society of America is embarking on a plan to enhance the profile and prestige of the Accredited in Public Relations (APR) credential.

"The APR turns 50 next year, and given its continued importance to PRSA and the public relations profession, we believe the time is right to work with the Universal Accreditation Board to explore the APR's potential and identify possible avenues for improvement," said PRSA 2013 Chair and CEO Mickey G. Nall, APR. Abandoning Accreditation, Nall stressed, is not an option that PRSA is considering.

To assist with...

Risdall Marketing Group (www.risdall.com) expanded the depth of its online marketing division with the addition of Tracy Henry as online marketing manager.

"Risdall is known for its expertise in the digital space as the second largest web/online marketing agency in Minnesota. Tracy's blend of marketing and online experience enhances our integrated and Web-focused approach to projects," said John Risdall, vice chairman and CEO of Risdall. "With his advanced knowledge of online applications and strategies, Tracy is adept at establishing and adapting online campaigns to align with client goals."

As online marketing manager, Henry works closely with Risdall's online...

Top U.S. public companies made only slight increases to executive compensation levels in 2012, as emphasis shifted further toward long-term performance incentives, according to results from The Wall Street Journal/Hay Group 2012 CEO Compensation Study, released last week. The Wall Street Journal partnered with Hay Group for the sixth year on its annual study,...

Over the next three years, global organizations will make understanding and interacting with the customer their top priority. So says a new study from the Economist Intelligence Unit, Voice of the customer: Whose job is it, anyway? Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies...

its doors in San Francisco, less than two years after the founding of Hotwire New York and is the twelfth wholly owned Hotwire office across Europe, Australia and North America. Hotwire San Francisco's team of five employees is anchored by associate director Annette Leach, a transfer from Hotwire London.

Leach will report into Hotwire's US managing director, Leslie Campisi. Hotwire has already established a 15-person team in New York, bringing the combined Hotwire US team to 20 across both offices. The launch of Hotwire San Francisco allows Hotwire to bring on-the-ground support to current West Coast clients while also competing for bi-coastal US technology accounts and global agency remits.

Brendon Craigie, CEO, Hotwire,...

The American Frozen Food Institute (AFFI) has selected Interpublic Group's McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).

McCann will lead the advertising and integrated team of sister agencies that include GolinHarris for public relations and Casanova Pendrill for Hispanic communications.

"Our goal is to engage consumers, invite them to think about frozen foods and learn how frozen foods can enhance their lives," said Kraig R. Naasz, AFFI president and CEO. "We believe McCann's strategic, creative and multimedia approach will help us better connect with...

KEF America, manufacturer of reference-quality audio speakers and equipment, has selected Waggener Edstrom Worldwide (WE; www.waggeneredstrom.com) to promote the brand and its products, with a focus on its new X Series computer speakers and M Series line of headphones. KEF America is partnering with WE to bring the KEF audio experience to a larger audience. WE will promote the brand through integrated marketing efforts that include experiential events as well as word of mouth, digital, news and reviews campaigns.

"Musicians, engineers and audiophiles have long known about the incredible sound KEF offers," said Stephanie Scola, KEF America Marketing manager. "Now we...

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

No one is safe from public scrutiny in the wild world of Wall Street. From niche investment outlets to major national media, many finance heavy-hitters are red-flagged by headlines—associated with billion-dollar buyouts, questionable banking practices and, in the worst of cases, the orange jumpsuit. Television hosts and top-tier reporters now hiss at the mention of a new F-word—finance—and as a result, communications pros are tasked with saving the defamed face of their money-minded clients.

When your client's competitors are slandered by national media...

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