Risdall Marketing Group (www.risdall.com) expanded the depth of its online marketing division with the addition of Tracy Henry as online marketing manager.
"Risdall is known for its expertise in the digital space as the second largest web/online marketing agency in Minnesota. Tracy's blend of marketing and online experience enhances our integrated and Web-focused approach to projects," said John Risdall, vice chairman and CEO of Risdall. "With his advanced knowledge of online applications and strategies, Tracy is adept at establishing and adapting online campaigns to align with client goals."
As online marketing manager, Henry works closely with Risdall's online...
Top U.S. public companies made only slight increases to executive compensation levels in 2012, as emphasis shifted further toward long-term performance incentives, according to results from The Wall Street Journal/Hay Group 2012 CEO Compensation Study, released last week. The Wall Street Journal partnered with Hay Group for the sixth year on its annual study,...
Over the next three years, global organizations will make understanding and interacting with the customer their top priority. So says a new study from the Economist Intelligence Unit, Voice of the customer: Whose job is it, anyway? Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies...
its doors in San Francisco, less than two years after the founding of Hotwire New York and is the twelfth wholly owned Hotwire office across Europe, Australia and North America. Hotwire San Francisco's team of five employees is anchored by associate director Annette Leach, a transfer from Hotwire London.
Leach will report into Hotwire's US managing director, Leslie Campisi. Hotwire has already established a 15-person team in New York, bringing the combined Hotwire US team to 20 across both offices. The launch of Hotwire San Francisco allows Hotwire to bring on-the-ground support to current West Coast clients while also competing for bi-coastal US technology accounts and global agency remits.
Brendon Craigie, CEO, Hotwire,...
The American Frozen Food Institute (AFFI) has selected Interpublic Group's McCann Erickson, GolinHarris and Casanova Pendrill to develop a comprehensive national consumer campaign on behalf of the newly-formed Frozen Food Roundtable (FFRT).
McCann will lead the advertising and integrated team of sister agencies that include GolinHarris for public relations and Casanova Pendrill for Hispanic communications.
"Our goal is to engage consumers, invite them to think about frozen foods and learn how frozen foods can enhance their lives," said Kraig R. Naasz, AFFI president and CEO. "We believe McCann's strategic, creative and multimedia approach will help us better connect with...
KEF America, manufacturer of reference-quality audio speakers and equipment, has selected Waggener Edstrom Worldwide (WE; www.waggeneredstrom.com) to promote the brand and its products, with a focus on its new X Series computer speakers and M Series line of headphones. KEF America is partnering with WE to bring the KEF audio experience to a larger audience. WE will promote the brand through integrated marketing efforts that include experiential events as well as word of mouth, digital, news and reviews campaigns.
"Musicians, engineers and audiophiles have long known about the incredible sound KEF offers," said Stephanie Scola, KEF America Marketing manager. "Now we...
By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter
No one is safe from public scrutiny in the wild world of Wall Street. From niche investment outlets to major national media, many finance heavy-hitters are red-flagged by headlines—associated with billion-dollar buyouts, questionable banking practices and, in the worst of cases, the orange jumpsuit. Television hosts and top-tier reporters now hiss at the mention of a new F-word—finance—and as a result, communications pros are tasked with saving the defamed face of their money-minded clients.
When your client's competitors are slandered by national media...
Influencer marketing platform Traackr and contact management firm Nimble, creators of the simply insightful relationship management platform, have announced an integration of their services to enable social businesses to manage their influencer marketing programs end-to-end. The combined platform will provide users the ability to perform influencer discovery and tracking, relationship building and nurturing, as well as activating and measuring results.
"Building relationships with key individuals who can impact a market, a brand and ultimately sales, has become a core skill to the modern marketer," said...
Traditional reputation management practices dictate that corporations avoid public controversy if at all possible, but new research by WrightIMC shows that brands that have strong public points of view can actually build customer loyalty and generate additional sales for brands. This week, WrightIMC made available for download its research white paper: Should Your Brand Take A Stand?
When conducting the research, WrightIMC sought to answer three questions:
1. When brands take a controversial stand, how are their bottom lines affected?
2. Do consumers say that a brand's social or political stance affects...
Politico hires CNN political producer Rebecca Sinderbrand (rsinderbrand(at)politico.com) as deputy White House editor.
New York Post appoints Gregory Miller (gregorymiller(at)nypost.com) as entertainment writer and editor of the "Alexa" section.
