The New York Times Co. is girding for a legal battle that many larger organizations have avoided.

The Times is leading the defense of a diverse group of companies that use technology they assumed was free — sending text messages with Web links to mobile phones.

The technology was patented by inventor Richard J. Helferich, who filed an outline of how such a system would work with the U.S. Patent and Trademark Office in September 1997. He was granted several patents on the method, giving him the right to sue companies that use it without permission.

Since...

CoreBrand, a brand strategy and communications firm, recently released its newest brief with the Association of National Advertisers (ANA) titled Brand Revenue: Measuring the Brand's Ability to Impact Revenue. This latest ANA Insight Brief looks at how successful branding strategies can impact a company's overall market share and revenue. Specific topics include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value. "To measure the brand's influence on...

The social landscape is forever evolving, but one thing remains certain in all this uncertainty — that the ability to serve customers, in the channels they wish to be served in, is critical to business success.

A recent survey carried out by Useful Social Media showed that customers now expect companies to be socially responsive: 62% of customers have used social media to raise a customer service issue, while 81% believe it is important for businesses to respond to them if they have a question or complaint on a social channel. And 60% of businesses that have increased revenues in the past six months put it down...

Funambol, a leader of white-label personal cloud solutions for mobile providers, recently published the results of a global survey of consumers asking about their views on personal cloud storage (PCS) services. The survey asked 42,500 consumers about PCS services and whether they would use a PCS service from mobile operators. Seventy-four percent said they would use a PCS service from their operator. Seventy-seven percent responded that if they used their operator's PCS service, this would make them less likely to switch operators. Seventy-four percent indicated that if they used an operator family cloud, this would make...

Calysto Communications (www.calysto.com), a global social and traditional PR firm specializing in communications technologies, revealed it has formed a strategic partnership with iGR, a market strategy consultancy focused on the wireless and mobile communications industry.

The partnership allows Calysto clients to easily incorporate mobile and wireless industry research data into their Content Marketing and PR programs. It also expands the portfolio of PR and marketing content that Calysto can develop for clients (such as press releases, white papers, website copy, bylined articles, social posts and more) to include quantitative and qualitative studies, webinars, surveys, statistics and many other forms of...

Ignite Health (www.inventivhealth.com), an inVentiv Health company and leader in healthcare communications, has announced the launch of PharmaHotSpot (http://PharmaHotSpot.com), an online public network designed to stimulate discussions and allow the community to weigh in on important topics and trends in the digital healthcare space. Ignite Health launched the network in partnership with John Mack, the publisher of Pharma Marketing News, who is also known as "PharmaGuy."

Utilizing social media and online blogs, PharmaHotSpot connects established voices in the pharmaceutical marketing community with newcomers, providing a...

OurStage.com, an online social platform for discovering new music, has selected Cornerstone (www.cornerstoneagency.com) for PR agency partner. Cornerstone's PR department will focus on promoting the OurStage platform through PR support, media outreach, digital communications, events and partnerships.

"Brands look to Cornerstone for a variety of reasons – their deep roots in the music industry, the creative approach they bring to campaigns and their close personal relationships with artists," said Scott Nelson, SVP Marketing of OurStage.com. "Having worked with Cornerstone closely during my time at Converse, I knew their proven ability to implement integrated PR...

Santa Monica-based marketing agency DW+H (www.dw-h.com) is collaborating with crowd-sourcing agency Victor & Spoils to develop a new company name and logo that reflects its positive change philosophy.

"Our vision is a world in which business is the most powerful force for positive change", said Lucas Donat, CEO and founder of DW+H. "We partner with brands that want to put something useful and powerful into the world, brands that strive to close the gap between the way the world is now and how they want it to be. Our work with eHarmony helped match over a million couples, creating happier marriages with lower divorce rates. Over the past ten years, we've developed a strong...

Exponent PR (www.exponentpr.com) announced that Lilly Chow has been hired as an associate. Chow will assist with the agency's burgeoning social and digital capabilities.

"Lilly's knowledge of, and passion for, the digital space are incredibly valuable to the agency and to our clients," said Tom Lindell, managing director, Exponent PR.

Prior to joining Exponent, Chow spent time at Ogilvy Public Relations in New York, where she conducted digital research and managed social media for key clients.

Total Gym, a manufacturer of functional and bodyweight training equipment, has named Jacqueline Edelman as Marketing Communications Manager, responsible for the strategic direction and execution of all internal and external communications.

In her new role, Edelman will develop and maintain Total Gym's branding and identity including the expansion of the company's presence and impact on social media and will oversee all public relations outreach, advertising and direct marketing campaigns to Total Gym customers and business partners.

Previously, Edelman spent six years at J.Walcher Communications, a San Diego public relations agency, where she managed accounts in the health and fitness, consumer retail, hospitality and...

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