Two new clients have chosen Maccabee (www.maccabee.com) as their public relations and social media marketing agency to provide media relations, corporate and internal communications counsel. New clients include:

  • Jostens, the Minneapolis-based national producer of class rings, diplomas, yearbooks and photo books for high schools and other groups;
  • PsyBar, an Edina, MN-based company offering forensic psychological/psychiatric consultation, hiring counsel, threat-of-violence and fitness-for-duty evaluations for employers

Laura CarabelloBy Laura Carabello, Principal, CPR Strategic Marketing and Communications; Publisher of Medical Travel Today and U.S. Domestic Medical Travel™

New communication channels are changing the face of journalism, creating a competitive climate for reporting news faster, more succinctly and in a format that is easily read online. Today's news is pieced together with a ground-floor view, relying on interpretation, expertise and knowledge—rather than old-fashioned fact gathering. The news is...

The Public Relations Society of America is embarking on a plan to enhance the profile and prestige of the Accredited in Public Relations (APR) credential.

"The APR turns 50 next year, and given its continued importance to PRSA and the public relations profession, we believe the time is right to work with the Universal Accreditation Board to explore the APR's potential and identify possible avenues for improvement," said PRSA 2013 Chair and CEO Mickey G. Nall, APR. Abandoning Accreditation, Nall stressed, is not an option that PRSA is considering.

To assist with...

Tier One Partners (www.tieronepr.com), a full-service public relations and social media agency that helps companies forge active, emotional connections with their key audiences, today announced expansions to the firm's client roster. Among the new B2B and B2C clients the agency welcomed are:

  • CP-Desk: An independent service company dealing with charter parties for the maritime industry that sets a new standard for reducing risk and managing costs.
  • Everbridge: A provider of interactive communications and mass notification solutions to organizations in all major industries and government sectors.
  • Jingit: Through Jingit's personalized offers, brands...
its doors in San Francisco, less than two years after the founding of Hotwire New York and is the twelfth wholly owned Hotwire office across Europe, Australia and North America. Hotwire San Francisco's team of five employees is anchored by associate director Annette Leach, a transfer from Hotwire London.

Leach will report into Hotwire's US managing director, Leslie Campisi. Hotwire has already established a 15-person team in New York, bringing the combined Hotwire US team to 20 across both offices. The launch of Hotwire San Francisco allows Hotwire to bring on-the-ground support to current West Coast clients while also competing for bi-coastal US technology accounts and global agency remits.

Brendon Craigie, CEO, Hotwire,...

ab+c (www.a-b-c.com), a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

"The healthcare marketing industry is just as competitive as healthcare itself," says ab+c president and CEO John Hawkins. "Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It's a recipe for sustained success."

The Healthcare Advertising...

By Keith Beech, Head of Content, LEWIS PR

Few industries are changing faster than the media industry. The explosion of social media has transformed the ways by which we all consume information. News is available on the go and 24/7. We all have the ability to become publishers, and more and more brands are investing in journalists and content creators to get their messages out.

Media houses are no longer divided between print and broadcast—the majority have been forced to embrace the multimedia, digital platforms which are now available and which consumers demand. This...

Traditional reputation management practices dictate that corporations avoid public controversy if at all possible, but new research by WrightIMC shows that brands that have strong public points of view can actually build customer loyalty and generate additional sales for brands. This week, WrightIMC made available for download its research white paper: Should Your Brand Take A Stand?

When conducting the research, WrightIMC sought to answer three questions:

1. When brands take a controversial stand, how are their bottom lines affected?

2. Do consumers say that a brand's social or political stance affects...

Brianna Swales has returned to Vantage Communications (http://pr-vantage.com/), a global technology PR firm, as account director. In her new role, Brianna will be responsible for driving internal employee development initiatives, developing comprehensive strategy and messaging for clients, and tapping into new emerging markets while serve as a liaison with international agency partners in an effort to grow the firm. Based in the developing technology hub of Gainesville, Fla., Brianna will also help to broaden Vantage Communications' presence throughout the state of Florida. She will split her time between Gainesville and the agency's Orlando office.

After six years at Vantage Communications, she went on to...

Cohn & Wolfe (www.cohnwolfe.com) announced it will take a minority stake in BPG | pr, one of the most respected PR agencies in the Middle East. The move strengthens and broadens Cohn & Wolfe's offer to clients across the MENA region and follows on the heels of the agency's Asia-Pacific expansion in China, India and Southeast Asia.

The new agency, BPG | Cohn & Wolfe, will provide current BPG clients access to an award-winning international network, while bringing Cohn & Wolfe clients deep expertise in the MENA region across lifestyle, FMCG, travel and tourism, healthcare, corporate and government.

BPG | Cohn & Wolfe provides PR and marketing services to leading...

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