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January 23, 2013

Media-Consumption Trends: Many Americans Likely to Swap Traditional Tech with Tablets and New Media in 2013, New Belkin Study Finds

Thirty-nine percent of U.S. adults between the ages of 18 and 34 would consider replacing their television cable/satellite provider with a streaming media subscription service in 2013, according to the results of a new survey released this week by Belkin, a provider of people-inspired technology products for today's connected home.

Comparatively, 31 percent of those ages 35 to 54 and 20 percent of those over 55 would consider replacing their television cable/satellite provider with a streaming media subscription service, such as Netflix or Hulu Plus, this year. Additionally, Americans who have children under 18 in their households (37 percent) are more likely to consider replacing their cable/satellite subscription than Americans with no children in their households (27 percent).

The survey, conducted online by Harris Interactive on behalf of Belkin among more than 2,100 U.S. adults, also revealed that 38 percent of U.S. adults between the ages of 18 and 34 would consider replacing their laptop with a tablet in 2013 — 34 percent of those between 35 and 54 would do so, and only 21 percent of those over 55 would do the same.

Additional highlights of the Belkin survey include:

  • Among U.S. adults between the ages of 18 to 34, 41 percent plan on using either their desktop or laptop computers as the primary source of news and entertainment in 2013. Adults in age groups over 34 plan on using television as their primary source of news and entertainment in 2013 (43 percent of those age 35 to 44; 56 percent of those age 45 to 54; 67 percent of those age 55 and over).
  • Forty-two percent of Americans anticipate a desktop/laptop computer to be the most-used technology device in their household in 2013.
  • o The next most common device that Americans see being the most-used is the television (31 percent), followed by smartphones (27 percent).

    o Though tablet sales have taken off in the last few years, only 20 percent of American adults anticipate a tablet to be the most used technology device in their household in 2013. Other less-used devices include gaming systems such as Xbox, PS3 and Nintendo Wii (6 percent), streaming devices such as a Blu-Ray or Apple TV (3 percent) or eReader such as Amazon Kindle or Nook (2 percent).

  • A majority of American households — 62 percent — have at least one smartphone in the home. One-quarter of the households with five or more members have three to four smartphones in their home, while households with only three to four members mostly have two smartphones (29 percent).
  • More than half of Americans who have children under 18 in their household (52 percent) would consider purchasing or upgrading to a new WiFi router in 2013. Only 39 percent of Americans without children in their household would do the same.

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