PR University

PR University

Take part in these Meet the Editors, Masters Classes, and Bootcamp Workshops live . . . or attend on your schedule with WMV streaming videos. Note: Live event purchases now also include bonus access to the On Demand recorded version. Just click on the title to order.

Review the event schedule below: You'll find high-level professional development conferences with extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Meet the Editors and Masters Class events run 90 minutes.

For more information on any of these events, go to frequently asked questions. Or phone 1-800-959-1059.


What Our Customers Say About PR University:

"All the speakers at your recent audio conference, 'Targeting PR to Tech Blogs,' were incredibly knowledgeable and gave me tips and techniques I'm already using in my daily practice. These speakers didn't just speak in general terms-they got very specific and shared relevant anecdotes to illustrate their points. Among many insights I picked up was the tip about creating your own blog as a means of building credibility, so you can highlight specific messages you want to circulate in the blogging community. The conference also showed how to make press releases 'blog friendly'-a technique I wasn't aware of. I'd definitely recommend Bulldog Reporter's PR University audio conferences to my colleagues."

Rose Kwass
Marketing Specialist, PC World


July 11

Storytelling is the pinnacle of public relations—but it’s also PR’s most misunderstood skill. How would you like to master the fine art of persuasion and learn brand storytelling secrets Fortune 500 companies use to move all stakeholders—including the press, social media followers and customers?This event will show you how powerful storytelling principles such as archetypical story plots and even the hero’s journey can help PR pros craft compelling corporate narratives to win more mainstream media placement—and build social media buzz. Not only will you discover tips from some of the nation’s best brand storytellers and content marketing experts, but our panel will also share proven techniques for distributing your story via social media—so you can master story-selling as well as storytelling. If you want to inform, educate and entertain traditional media audiences and social media followers with corporate stories that earn ink and engagement, then this is one event you can’t afford to miss. You’ll learn from a panel of experts including Holly Matson Spaeth, Marketing Communications Supervisor, Polaris Industries; Lou Hoffman, CEO, the Hoffman Agency; Nikki Mitchell, Vice President of Public Relations, Baylor Scott & White Health; and Jamie Beckett, Director, Communications and Alumni Relations, School of Engineering, Stanford University.

July 17

How would you like to learn easy methods for building your brand and reaching more engaged followers on sites like Pinterest and Instagram—the two fastest growing social media sites? How would you like to learn dozens of proven visual web tactics from a stellar panel of social media marketers at brands like Danielle Brigida, Senior Manager of Social Strategy and Integration, National Wildlife Federation, Aaron Jaco, Digital Media Specialist, Office of Marketing & Communications Drake University, Cassady Sharp, Online Content Producer, Greenpeace USA and Julie Small, Director, Visual Merchandising, Ben Bridge Jeweler, who are willing to share what they’ve learned from their own campaigns—techniques you can even apply beyond Pinterest and Instagram to drive engagement on other channels where visuals reign? Whether you’re a shutterbug newbie or a social image veteran, PR University’s stellar panel of hands-on visual Web experts and moderator Jess Todtfelt will show you what it takes to master images on these and other channels to reach millions of potential followers today.

July 18

If you’re still making sense of the latest search algorithm updates and their impact on your SEO results, don’t worry: Join this session taught by SEO experts—including Peter Methot, Managing Director, Executive Education, Rutgers Business School; Shiva Narayan, Manager, Search & Analytics, Enterprise Digital Team, Transamerica;  SEO-PR Founder Greg Jarboe; and Mark Munroe, Director of SEO at Trulia—to learn the latest tactics for using SEO best practices to vault your content to the top of Google, Yahoo and Bing—including press releases, social media content, blog posts and more.You will learn how your organization can take advantage of powerful semantic search to reach huge audiences by using longer-tail keywords, increased photo and video usage, smarter multimedia tagging and more conversational content. If you haven’t retooled your SEO play book and content marketing strategies in the last few months, then now is the time: Once you take advantage of the most recent tagging strategies, writing and sharing techniques, you’re bound to skyrocket your reach, results and ROI. If you want to spread your news virally, increase website traffic, kick-start SEO efforts and boost visibility for your brand … this is one session you can’t afford to miss.

July 21

This advanced seminar is a rare chance for you and your top executives to take one-and-a-half days away from your office to focus intensively on your agency’s future. It’s a chance to work strategically on your business—the big picture—instead of in your business, with its myriad distractions.  Finally, it’s a chance to make substantive changes in the way you and your team manage your agency—changes that will directly affect your growth and profit—especially 1) new-business activities, 2) financial management and 3) the operational decisions that affect your fortunes every day.  If this is your year to build steady growth, improve your financial stability and increase your (and your staff’s) prosperity, consider this high-level roundtable-style retreat for yourself and your management team.  Our veteran faculty will ensure that you return with eye-opening insights, proven techniques and unbeatable inspiration.  For details on the Chicago schedule, faculty and topics, please print the brochure or go to online details.  

July 24

How valuable would it be to learn first-hand from top lifestyle and consumer media editors exactly what they will be covering next week and in the months ahead—and the many ways you can engage and score priceless coverage with them? Given that these outlets are growing in online reach and now influence an even wider swathe of consumer purchases, competition for scoring ink or pixels is at an all-time high—so it helps to have an inside track. Learn what it takes to break in by joining Bulldog Reporter’s PR University as we present an exclusive panel of consumer media gatekeepers. This panel—including Jonna Gallo, Editor, Family Circle; Jamilah Lemieux, Senior Editor, EBONY; Amy Rushlow, Contributor, Health & Wellness (Former Managing Editor, Prevention);—will walk you step-by-step through a practical pitching regimen designed to give you, your client or company the edge in landing in top-tier, holy-grail consumer media in these competitive times.

July 25

Are you truly ready for a crisis? Most crisis plans are impractical or fail to take into account social media contingencies. Learn how your organization can create and execute a workable, social-media-savvy crisis plan to successfully manage and minimize the adverse effects of any crisis situation—whether it’s a product recall, layoffs and financial shortfalls, a natural disaster or worse. If you haven’t reviewed and retooled your crisis play book in the last year to incorporate the latest social media contingencies, now is the time: Once you learn to write a bulletproof crisis plan step by step, counsel leadership on key issues in crises, conduct crisis drills, and use the latest crisis response checklists and flowcharts, you’re bound to skyrocket your value to the organization while ensuring maximum risk reduction in a variety of situations. This hands-on, half-day webinar workshop will give you the skills you need to create and implement a practical, cost-effective and social-media-ready crisis plan, step by step. This workshop is presented by crisis expert Jim Lukaszewski and Josh Dahmes, president of digital marketing at Risall, live on Friday, July 25. Register by Friday, July 11 for $595 (you save $100). Go to online details, print our brochure or phone 1-800-959-1059.

July 31

It’s never been easier to reach out to a journalist or blogger, whether it’s by email, Twitter or, of course, the telephone. But that access doesn’t guarantee pitching success. You still have to make the right pitch—at the right time—to score that precious media placement. Learn how to pitch more effectively by learning the secrets of the pros who pitch A-list media daily—including Adam Williams, Media Relations Manager, APCO Worldwide; Catharine M. Hamm, Travel Editor, The Los Angeles Times; Carmelle Druchniak, Principal, SCOUT PR; Nancy Mays, Former Executive Director, Communications, Applebee’s; and Douglas Simon, President & CEO, D S Simon Productions. In 90 information-packed minutes, you’ll hear firsthand from these experts how to break through the clutter and sell your story quickly. What are the magic words and key phrases that drive open rates and boost media hit rates? How can you craft irresistible email subject lines that journalists can’t help but read…and publish? What works when pitching via social media like Twitter—and what doesn’t? Learn the answers and more in this fast-paced, no-holds-barred interactive training session guaranteed to strengthen your pitches. If you want to radically advance your pitching prowess, boost your hit rates and win over media in the digital age, then this is one training session you can’t afford to miss.

August 7

If you would like to learn how to build long-term relationships with influential journalists to generate more story placements and buzz—so you boost your media hit rate and your value to the organization—then this is one session you can’t afford to miss. You’ll learn firsthand from Tom Hallman, Jr., Pulitzer Prize winner and senior features reporter, The Oregonian; Don Clark, assistant news editor, The Wall Street Journal; Alisha Tischier, vice president, Ogilvy; Meredith Pratt, account manager, Stanton Communications; and Michael Smart, founder, MichaelSMARTPR how to systematically use email, phone, in-person meetings and even social networks to connect with journalists, bloggers and influencers—and approach them with story ideas. In just 90 minutes, you’ll hear proven hot buttons that woo editors and wow reporters, learn the most common credibility-killing faux pas PR pros commit when working with journalists and discover how to turn your team into a story-generating machine. If you want to take your PR results to the next level, this event will give you the know-how you need to start generating story placements as soon as the webinar is over.

August 8

If you are looking to book guests on today’s top broadcast news programs and talk shows, this session will give you key insights from leading TV and radio producers on exactly what they want in a pitch, the must-have traits of every guest they book and how to build long-term relationships with them and other producers or booking agents.You’ll hear firsthand from broadcast insiders like Jonathan Clark, assistant news director at New York City’s WCBS 880 News, and Robin Gradison, producer for ABC News how to contact them, how tocraft pitches that seize their attention and entice them to call back—and the hot buttons sure to secure your exec or client a prime-time appearance. Join PR University for a frank discussion of the best practices for booking guests on the top TV and radio news programs or talk shows, using proven pitching approaches, and building solid, trusted relationships with A-list broadcast gatekeepers.

August 14

How would you like to learn the latest techniques that will take your press release writing skills to the next level of clarity and confidence—so you’ll be able to create impactful press releases that woo editors and win more online readers? How valuable would it be to your team to learn the seven most common press release writing mistakes and how to avoid them? Good news: Your team will discover the latest press release writing tricks and tactics in this 90-minute advanced writing workshop presented by instructor Michael Smart, founder of MichaelSMARTPR and former news director at Brigham Young University. Not only will he teach you to write compellingly to the general public, press and search engines—but you’ll also discover what’s wrong with the current state of PR writing, how best to organize releases—and how to crank out media-worthy headlines and snappy leads that give journalists everything they need. Not only will you learn how to avoid SEO, social media sharing and image optimization mistakes PR pros make when cranking out interactive releases, but you’ll leave this session with silver bullets sure to add flair to your writing in general—and proven templates that will help you outline and map your writing strategy—so you please both your bosses and your audiences.   

August 21

Are you looking for a captive audience for your business or consumer brand? How valuable would it be to hear from leading inflight magazine editors about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them so your media placements soar?If you’re ready to reach millions of prosperous consumers boarding planes and looking for reading material every day, then plan to attend this 90-minute webinar. It will feature PR University’s panel of influential inflight magazine journalists, including editorial insiders from titles like Delta Sky, US Airways, Up! and others. Tasked with taking PR pros behind the scenes into their newsrooms and editorial meetings, these travel scribes and editors will reveal what to pitch, when to pitch it and how to pitch it—whether via email, phone or social media—so your inflight media coverage takes off in 2014 and beyond.

August 22

All PR firms want to boost profits, but few have a systematic program for doing so. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals, financial and operations execs a step-by-step plan guaranteed to increase your profitability this year, including: 1) Mastering the 12 traits of highly profitable agencies, 2) best financial management methods, from key ratios to new budgeting and premium pricing models, and 3) the operational decisions and cash management best practices that affect your fortunes every day. Taught by PR agency management consultant and Managing Partner, ProsperGroup, Alex Halbur, along with guest and agency management expert Larry Kamer, this event will provide instruction and practical templates on measurement reports (staff productivity, revenue, cash management, and P&Ls), cash management (billing, payables and receivables) and even talent management for spreading a culture of revenue generation across the agency. Join us on Friday, August 22, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the brochure. Register by Friday, July 25 to save $200; register by Friday, August 8 to save $100.

August 28
August 28

If you’re feeling pressure to prove digital ROI, then this is one event you can’t afford to miss. Not only will leading measurement guru Katie Paine walk you through her proven, practical five-step methodology for setting, tracking and presenting your very own digital KBI (“Kick Butt Index”) to management—but social media experts and co-presenters Sukh Dhillon(Intel), Allan Gungormez (Transamerica), Andy Williams (Blue Cross & Blue Shield, Nebraska) and Vanessa M. Penagos (1-800-PetMeds) will also share the latest monitoring tools, dashboards, techniques and key performance indicators (KPIs) that most impress the C-suite when it comes to proving the value of social media efforts. In just 90 information-packed minutes, you’ll learn how to design social media programs that move the needle, how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative—regardless of which social media channels you’re using. You’ll come away with practical checklists, timely tips, new metrics and—best of all—a clear method for measuring your next social media campaign.



What is a webinar?

A webinar is just like an audio conference, except it also includes simultaneous on-screen visual aids, such as Power Point slides, illustrations or video, streamed over the Internet and displayed on your computer monitor. Our webinars run 90 minutes in length.

When are PR University webinars held?

Most PR University conferences are held on Thursdays and Fridays, and all take place at 10:00AM PT, 11:00AM MT, 12:00, Noon CT, and 1:00PM ET.

How much do the webinars cost?

Webinar Registrations
Single events = $299
Pay for two events and receive three events = $598 (33% savings)
Buy three events and receive five events = $897 (40% savings)
PR University Passport $1,695 - $1,995 (Unlimited access to 60+ ninety-minute webinars annually)

For an even more incredible value check out our Passport Savings program. Normally, PR University events are a great value at $299 each, but this special package allows your team to attend Live or On Demand events (or a mixture) for one low fee. The Passport allows you to attend all 60 webinars for one low price of $1,695—Live or On Demand. Save even more by purchasing a Live and On Demand Passport for just $1,995.

REFUNDS: Cancellations received before 5:00PM Pacific time at least 48 hours prior to any event may receive a full refund, less a $25 service charge.

What's included in your audio conference or webinar registration?

  • A site license to attend the 90-minute webinar (invite as many colleagues as you can fit around your computer, at no extra charge)
  • PR University's conference manual, which includes speakers' slides and illustrations, up-to-the-minute, verified contact information and background on the panel.
  • The opportunity to connect with any or all of the speakers during the audience Q&A session or live pitch

What is PR University "On Demand"?

PR University "On Demand" gives you streaming video presentations of past Bulldog Reporter's very best webinars—or events you will not be able to attend in the future. If you miss any of our great events, you still have a chance to view these "encore" sessions. Best of all, you and your staff can schedule "On Demand" training sessions anytime you want — as many times as you want for up to 90-days after the broadcast date .

How can I register?

To register for any conference or purchase an event on-demand, just click on the title in the event list or call Bulldog Reporter's Sales Department at 1-800-959-1059. Registrations for each event are accepted until 9:30AM Pacific time, the morning of the conference. But because most conferences are supported by printed materials, we encourage early registration, so these materials can be delivered to you in advance via email.

For more information on any of these events—or to register—phone 1-800-959-1059.

Sign up to receive email about upcoming PR University Professional Development Webinars.

View the Complete 2014 PR University schedule here.